eBay, an worldwide online auction and shopping website that allow people and businesses buy and sell of goods and services worldwide. The world’s largest online trading community has started its business in 1996 and start meant to be a marketplace for the sale of goods and services for individuals or businesses. Furthermore, 8 million USD of daily merchandise sales, attracted at least 902 millions visitors annually (compete.com, 2008), can I consider it as an example of an e-commerce success?
It is no point we looking at the history of eBay, let’s find out causes of its success!
Variety of goods and services
eBay provide wide range of goods and services that included daily merchandise to transportation vehicles. The products that available are categorized into 24 categories such as jewellery and watches, music, home and garden, and others. By this way, customer can be getting the items that they want easily.
Competitive price
Another important cause that lead eBay to be a success e-commerce is about the competitive price.
First, eBay provide person-to-person trading. This has created the field of demanding or negotiating among buyers and sellers and both parties will get the satisfied outcome in the end.
Furthermore, there are numbers of click-and-mortal retailers provide the same products in eBay. Since the products offers by several companies, the customers can compare the price of the products and purchase with cheaper price.
Fantastic experience of shopping bazaar
Nowadays, people are more likely choose e-shopping rather real world shopping. By eBay, people can enjoy the looking around for merchandise in their own house. Other than that, the bidding process of the products has give the joy of shopping bazaar to its customer.
Simplified and safety payment system
When people choosing an online auction to buy or sell goods and services, the payment system will be in the consideration. eBay has introducing PayPal, an e-commerce business allowing payments and money transfer to be made through the internet. Paypal has created an safety environment that allow customers made transaction and protecting customer’s confidential information.
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