Nowadays, corporate blogging is published and used by an organization to reach its organizational goals. Corporate blog has become a new marketing communication tool for companies. Corporate blog can be divided into 3 types which are internal blogs, external blogs, and CEO Blogs. Firefox and Internet Explorer 7 are supported by RSS technology, which enables readers to read recent posts without actually visiting the blog and it is extremely useful for low-volume blogs. Corporations usually use blogs to explain or show feature of their products and services. For example, DELL and AMAZON.
~Advantages of corporate blog ~
~Advantages of corporate blog ~
· A tool that helps the organization achieves a business goal.
· An opportunity to open a two-way channel between employees and customers
· A useful tool to build the company image in the marketplace.
·Can give a needed way for customers to communicate with employees. It may allowcustomers to comment and employee may provide feedback to customers.
· To build brand awareness and loyalty, increase brand visibility, traffic and links.
· If your blog has a positive effect on your company’s reputation then it is very beneficial to your career.
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